Försäljnings- och marknadschef

Job Overview

Key Responsibilities

• Identify and prospect potential clients via cold calling, emails, and social media.
• • Qualify leads and convert them into sales opportunities.
• • Maintain a strong pipeline to achieve sales targets.
• • Conduct product presentations and demos to potential clients.
• • Develop and execute marketing campaigns for product promotion.
• • Create marketing materials like brochures, presentations, and social media posts.
• • Manage and maintain the companys social media presence.
• • Represent the company at trade shows and networking events
• • Respond to customer inquiries and resolve issues promptly.
• • Conduct market research to identify trends, customers, and competitors.
• • Create and manage social media sales campaigns across platforms like LinkedIn, Facebook, Instagram, and Twitter.
• • Generate leads through social media platforms by targeting specific demographics and industries.
• • Establish and maintain an active LinkedIn profile for direct outreach, lead nurturing, and connection building.
• • Use social media analytics tools (e.g., LinkedIn Analytics, Google Analytics) to track performance and identify areas of improvement.

Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• • Proven experience in marketing & sales (manufacturing industry preferred)
• • Lead generation, pipeline management, and client conversion skills
• • Strong communication, presentation, and negotiation abilities
• • Social media management & advertising (LinkedIn, Facebook, Instagram, Twitter)
• • Content creation and marketing collateral development
• • Event marketing and networking experience
• • Market research, competitor analysis, and data-driven decision-making
• • Proficiency with analytics tools (LinkedIn Analytics, Google Analytics)
• • Ability to work independently, meet deadlines, and resolve customer issues